Anchorpoint at Hertha Produziert

How Hertha Produziert uses Anchorpoint to organize their files and produce first-class explainer videos, commercials and any kind of motion content.

Matthäus Niedoba
August 3, 2023
min read

Hertha Produziert (not to be confused with the German soccer team Hertha BSC) is a motion design studio based in Vienna, Austria. Since 2008, the team has been producing motion graphics, 3D animation, graphic design, editing, compositing and audio mixing. Their clients include well-known brands such as Red Bull, Microsoft, REWE or national organizations such as the Austrian Parliament.

The company has grown from the founder's one-man business to a solid team of 8, delivering first-class production content. In this interview, I talk to Daniel Budka, one of the founders, about how they use Anchorpoint to manage their terabyte-sized project files.

An animated commercial for the Knorr brand, produced by Hertha using Anchorpoint
An animated commercial for the Knorr brand, produced by Hertha

Daniel, could you tell us more about yourself?

After studying media technology at a University of Applied Sciences, I started my own business as a motion graphics designer. A few years later I founded Hertha Produziert as a one-person business, and in 2018 I teamed up with a friend and we re-established the company as a legal entity. While my partner takes care of production, customer service and acquisition, I am the head of post-production and take care of all technical matters within the company.

The trailer for the Austrian women's national league by Hertha using anchorpoint
The trailer for the Austrian women's national league

Tell us about the pipeline at Hertha

We have a central 136TB Infortrend NAS that all the Windows workstations connect to over 10G. We had a shared storage solution from a company called Tiger, but now that we've moved to Anchorpoint, we don't really need it anymore. Our pipeline is mainly Adobe Creative Suite, Cinema 4D and the Reallusion pipeline (Cartoon Animator, iClone, Character Designer).

When did you start using Anchorpoint?

Earlier this year, I was looking for a replacement for our old LTO archive and came across Anchorpoint. I was immediately interested, even though it had nothing to do with archiving. Then we were kindly given trial accounts and started working with Anchorpoint.

How Hertha uses Anchorpoint for its review and approval processes

Was it easy to get started?

Yes, it is very intuitive. In the beginning, you had to get people to switch from Windows Explorer and work mainly within Anchorpoint. But now they use it extensively and appreciate the time savings.

What problems does Anchorpoint solve for you?

Before Anchorpoint, our workflow was to mount a project as a drive and work on it. That was necessary with our editing software at the time, Avid. But since we moved to Creative Suite, that's not really necessary anymore. Now we just open a project in Anchorpoint and open the data directly from there. In addition, Anchorpoint saves us the hassle of creating Excel spreadsheets of assets and scenes and uploading videos and images to an online service like or Kollaborate, which we used to annotate directly. Now we only have to do that for external clients.

Which features do you use the most?

We use the Comments and Lists features the most for internal feedback and the approval process for storyboarded scenes and assets.

How did you hear about us?

Research on the Internet.

Would you recommend Anchorpoint to your friends?

Yes, I already did :-)

Thank you so much, Daniel for taking the time. Learn more about Hertha Produziert

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